CIM Coursebook Stakeholder Marketing

Michelle Gledhill

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
  • Limba : Engleza
  • Data Publicarii : 18 Jun 2010
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 244
  • ISBN : 9780080966267
199.99 Lei
Disponibilitate : 2-4 saptamani

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