Consumer Behaviour

Martin Evans , Gordon Foxall , Ahmad Jamal

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
  • Limba : Engleza
  • Data Publicarii : 31 Mar 2009
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 576
  • ISBN : 9780470994658
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325.99 Lei
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