Consumer Behaviour

Marc Vanhuele , Robert East , Malcolm Wright

Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons.
  • Limba : Engleza
  • Data Publicarii : 31 Jan 2013
  • Editie : 2 Rev ed
  • Format : Mixed media product
  • Numar pagini : 352
  • ISBN : 9781446263921
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266.99 Lei
Disponibilitate : 2-4 saptamani

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