Consumer-Centric Category Management

John Karolefski , Al Heller , ACNielsen

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
  • Limba : Engleza
  • Data Publicarii : 29 Dec 2005
  • Format : Hardback
  • Numar pagini : 368
  • ISBN : 9780471703594
218.99 Lei
Disponibilitate : La comanda

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