In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
- Limba : Engleza
- Data Publicarii : 29 Dec 2005
- Format : Hardback
- Numar pagini : 368
- ISBN : 9780471703594