Consuming Experience

Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
  • Limba : Engleza
  • Data Publicarii : 31 Aug 2006
  • Editie : New ed
  • Format : Paperback
  • Numar pagini : 224
  • ISBN : 9780415382441
Rating:
264.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 4-6 saptamani