Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons , Pauline Maclaran

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
  • Limba : Engleza
  • Data Publicarii : 17 Mar 2009
  • Format : Hardback
  • Numar pagini : 232
  • ISBN : 9780750687393
Rating:
209.99 Lei
Disponibilitate : La comanda

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