Creating effective copywriting is of vital importance in the design and communication industries. This work shows how to write for various formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident copywriter.
- Limba : Engleza
- Data Publicarii : 09 Mar 2009
- Format : Paperback
- Numar pagini : 216
- ISBN : 9781856695688