With the advent of affordable equipment, there are more opportunities in the field of corporate media production. This book examines various aspects of this field, from concept development to the final stages of postproduction. It also clarifies the roles of the writer, director and client, while focusing on the dynamics among these key players.
- Limba : Engleza
- Cuprins : The Changing Role of Corporate Media; The Key Players; Media Groups in the Corporate World; A Production Overview; Production People; The Script; The Program Needs Analysis; The Content Outline; The Creative Concept; The Treatment; Script Terminology; Dialogue and Narration; Structure and Transitions; A Screenplay Format Script; Preproduction; Production Formats, Equipment, and Shooting Styles; A Day on Location and a Day in the Studio; Audio Production; The Director's Role; Human Aesthetics; Audiovisual Aesthetics; Technical Aesthetics; General Aesthetics; People Skills; Judgment Skills; A Postproduction Overview; The Traditional Offline and Online Edit; Nonlinear Editing; Audio Sweetening; Why Evaluate; The Future of Corporate Media; Glossary
- Data Publicarii : 16 Oct 2003
- Editie : 2 Rev ed
- Format : Paperback
- Numar pagini : 278
- ISBN : 9780240805146