Creative Arts Marketing

Elizabeth Hill , Catherine O'Sullivan , Terry O'Sullivan

As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of Relationship Marketing techniques; a set of cases; and data on the arts 'industry'.
  • Limba : Engleza
  • Data Publicarii : 25 Jun 2003
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 382
  • ISBN : 9780750657372
Rating:
343.99 Lei
Disponibilitate : La comanda

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