Creativity, Inc.

is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the `Braintrust' sessions where art is born.

este o carte pentru managerii care doresc sa-si conduca angajatii catre noi culmi, un manual pentru oricine aspira la originalitate si prima excursie cu acces complet in centrul nervos al studiourilor de animatie Pixar - in intalnirile despre poveste, autopsiile si sesiunile ,,Braintrust" unde se naste arta.