Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more.
- Limba : Engleza
- Data Publicarii : 03 Apr 2014
- Format : Paperback
- Numar pagini : 280
- ISBN : 9780749469924