Crisis, Issues and Reputation Management

Andrew Griffin

Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more.
  • Limba : Engleza
  • Data Publicarii : 03 Apr 2014
  • Format : Paperback
  • Numar pagini : 280
  • ISBN : 9780749469924
Rating:
159.99 Lei
Disponibilitate : La comanda

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