Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution. This title offers examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors.
- Limba : Engleza
- Data Publicarii : 29 Jan 2002
- Format : Paperback
- Numar pagini : 102
- ISBN : 9781841122151