Crossing the Chasm

Geoffrey A. Moore

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
  • Limba : Engleza
  • Data Publicarii : 01 Aug 1998
  • Format : Paperback
  • Numar pagini : 222
  • ISBN : 9781841120638
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