Customer Experience Management

Bernd H. Schmitt

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM).
  • Limba : Engleza
  • Data Publicarii : 31 Jan 2003
  • Format : Hardback
  • Numar pagini : 256
  • ISBN : 9780471237747
Rating:
192.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani