Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
- Limba : Engleza
- Data Publicarii : 01 Aug 2009
- Format : Hardback
- Numar pagini : 288
- ISBN : 9781422124826