Design-Driven Innovation

Roberto Verganti

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
  • Limba : Engleza
  • Data Publicarii : 01 Aug 2009
  • Format : Hardback
  • Numar pagini : 288
  • ISBN : 9781422124826
Rating:
159.99 Lei
Disponibilitate : 2-4 saptamani

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