A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more.
- Limba : Engleza
- Data Publicarii : 03 Jun 2010
- Format : Paperback
- Numar pagini : 176
- ISBN : 9780749459703