Eating the Big Fish

Adam Morgan

A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
  • Limba : Engleza
  • Data Publicarii : 03 Mar 2009
  • Editie : 2 Rev ed
  • Format : Hardback
  • Numar pagini : 368
  • ISBN : 9780470238271
Rating:
152.99 Lei
Disponibilitate : La comanda

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