The book is suitable for upper-level undergraduates on economics or business degrees taking courses in international economics or finance. Some introductory knowledge of economics is assumed.A comprehensive textbook providing a thorough grounding in international macroeconomics. There is a strong emphasis on understanding globalization, and on grounding the material in real world economic issues and examples.
Through a careful blend of theoretical and empirical material this new book systematically and comprehensively discusses and explains the key issues and important theories of the labour market. Structured around the analytical framework that has grown around the supply of and demand for labour, it includes numerous case studies from around the globe.
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.
This book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.