A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more.

Provides an overview of the practices and processes fundamental to managing people. This title provides an introduction to the core areas of HR including: people resourcing, performance management, learning and development and rewarding people. It examines the contribution of HR to organizational aims and objectives.

Cost cutting is an issue for every manager and executive at every level in every company, large or small, public or private sector. This book offers structured approach to cost cutting as a permanent activity, combined with guidance on the practical steps to take and international case studies.

Removes the fear factor and encourages people to make the effort to 'network for success'. This title gives you advice and guidance on handling any social or workplace situation that could be awkward.

A guide to using the Internet for a company's competitive growth and advantage. It explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.

A handbook on key account management (KAM). Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.

A guide to creating customer service that not only satisfies your customers and prompts orders, but also cements customer relationships and develop loyalty...and thus increase profits.

The new edition of this handbook provides essential, practical advice with detailed checklists to help effectively research, plan, implement and evaluate a campaign. Rewritten and restructured, there is greater focus on theory and planning; how shoppers shop; and using new media.

In this competitive work environment it is useful to get ahead and get noticed. We do have control over our success in life - we have an opportunity, every day, to change the odds in our favour. This title covers various areas that we can change and take into our own hands such as winning with people, winning in the workplace, team tips, and more.

This practical manual dispels the mystique of strategy and planning avoiding theory and academic jargon. It is based on the direct experiences of many organisations who have implemented the process and praised the results.

Organisations face a range of risks that can impact the outcome of their operations. This title provides a comprehensive introduction to the subject of commercial and business risk. It is suitable for those studying for a career in risk as well as a broad range of risk professionals. It examines the key components of risk management.

Provides a blueprint for practitioners. This title describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients.

The world of logistics is constantly evolving. This title represents the trends, practice and thinking in global logistics. It covers subjects that includes: agile supply chains, creating shareholder value, IT, performance measurement, internet trading and humanitarian supply chains.

If you are a leader, at some point in your management career, you will have to face times when business conditions turn against you. This title gives you the tools you need to use to make decisions and lead and motivate your staff, and communicate with your customers, investors, lenders and teams.

Explains the nuts and bolts of logistics and distribution in accessible language. Covering various major elements of logisitics, this guide is suitable for both students of logistics as well as newly-appointed distribution, logistics and supply chain managers.