By observing the lives and experiences of ordinary managers struggling to succeed in a business, this book considers basic questions about the nature of management.

Intended for students learning how to program for the first time. This is an introduction to Java. Students work their way through chosen examples and exercises. These drills provide them with a working knowledge of basic programming constructs. Taking an objects later approach, this book is designed for one semester courses.

A work from Cengage Learning on business-to-business marketing management.

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

Gives a lively and wide-ranging survey of the basic principles of finance and management accounting for non-specialist students of accounting and finance in a first year course.

Provides both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice.

The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for both those already involved in franchising and for prospective franchisers and franchisees.

Providing an end-to-end view of how modern web applications are built, this book takes a cohesive approach to building a software architecture from core components. Suitable for web programming courses, it tells a development story through a running case study taking you through each phase - analysis, design and implementation.

Suitable for undergraduate and professional accountancy courses, this text provides coverage of auditing, taking into account the International Auditing Standards. It includes many case studies, exercises, self testing questions and examination questions.

Covers the various aspects of modern Marketing Communications, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations', 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'.

Lets you understand the global developments in small business management and entrepreneurship. This title walks you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings.

Charts a course for students through the unprecedented challenges and turbulence of modern business and its implications for people across the globe. This book provides an understanding of business ethics.

Provides a survey of modern management practice that seamlessly integrates classic and contemporary principles. Rather than focusing on large global enterprises, this text focuses on dynamic small to mid-sized 'local' businesses and entrepreneurial issues, giving students real-world insights and practical skills they can readily apply.

A work from Cengage Learning on E-Marketing.