Discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact.

This work explores all aspects of copywriting to uncover the qualities necessary to fulfil the sole task of the copywriter - to empty store shelves of products.

Aims to bridge the creative divide between progressive digital image creation and traditional photographic concerns. The emphasis in this book is on creativity, inspiration, and encouraging experimentation rather than technique, rules, or safe strolls down well-trodden artistic paths.

Guides you through the history and evolution of photography, incorporating its many genres, techniques and movements with an analysis of numerous photographs. This work provides an understanding of the elements and skills needed to establish a collection.

Instructs the reader in the use of the essential components - composition, texture, mood and colour - in order to create a successful photographic portrait.

Offers an introduction to the world of production. This book features over 250 prepress and production terms that are defined and explained, each accompanied by historical and contemporary illustrations and examples. It is suitable for students and practitioners of pre-press and production, be it in graphic design or other disciplines.

Provides the reader with the fundamental skills, knowledge and inspiration to design and create their own innovative knitted textiles. This book offers an introduction to the use of knitwear in fashion design. It describes the varieties of yarn and fibre, their characteristics and their behaviour, from the traditional to the contemporary.

Introduces students to the theory and practice of illustration and takes readers through each stage of the creative process; from interpreting the brief and generating ideas to design and production, as well as basic communication theory and creative strategies.

Features the work of more than one hundred international illustrators, educators and students demonstrating diverse visual languages, contexts, ideas, techniques and skills. This title explores the importance of ideas, research, drawing and experimentation and is an educational tool featuring short exercises, methods, workshops, and techniques.

Takes the subject of interior design and explains the essential concepts by looking at the process of design, from first contact with a client, to presentation of the finished design work and beyond. This book features guidelines that provide structure and encourages reader to adapt and initiate methodologies to suit individual project needs.

Offers an illustrated introduction to the key elements of animation and is an ideal core text for all animation students, covering all the course topics taught at degree level.

Introduces the reader to the world of drama, documentary and cinema, identifying the skills and knowledge required to engage with the industry. This book offers an overview of the realities of producing film. It explores the process from development through to post-production and distribution.

Explores the key materials used in construction. This book examines the future of construction and materiality in architecture whilst considering aspects of structure, construction and sustainability.

Digital Technology has made the production of animation simpler, faster and more widely available than at any time in cinema history. This title looks at the history of the medium charting its progress with references to specific examples, which demonstrate the growth and development of the form.

Globalisation, technology, the media and the need for a sustainable future are all part of contemporary product design. This guide to product design reveals how designers can learn to read the signals an object sends, interpret meaning, discover historical context and use those messages in their own product designs.