Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. This book explains how to make buzz work for you. It features studies and real-life phenomena from the iMac to Cold Mountain which prove that consumer recommendations are the best form of advertising or marketing. It is suitable for marketers.

A work based on 50 interviews with men and women - Chris Bonington, Mark McCormack, Terence Conran and Malcolm Forbes - who have been outstandingly successful in a variety of fields. It analyzes their different paths to success.

Whether it's a problem of working with an ex-lover, firing a litigious employee or dealing with accusations of racism, this book offers practical advice on negotiating the minefield of modern office. It is suitable for those who are trying to cope with troublesome co-workers.

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

An updated edition of In Search of Excellence: Lessons from America's Best-Run Companies .

Based on analysis of contemporary geopolitics and a knowledge of global history, this book shows why oil empires are declining. It reveals how the world changes because of global battles over the commodity that underpins our lives.

Reveals circumstances in which organizational cultures can be managed effectively, and outlines ways of learning inter cultural communication.

A voyage into the future of marketing.

Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs.

Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.

Reveals how to identify and exploit key moments of change in any industry that generates either drastic failure or incredible success. This book offers insights into the management of change.

For decades Marks & Spencer was the most successful retailer in the world. Its clothes were a byword for affordable quality and its food halls pioneered ready-prepared meals. Then suddenly they were dowdy, the staff deserted in droves and the shares plummeted. What went wrong and how have things improved? This book reveals all.

Includes material on the market crisis. This book presents models where the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.

A book about Alexander the Great, whose leadership and strategic genius made him one of history's greatest empire builders, and who has since influenced and inspired a great number of people from different fields - business, politics, military.