Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.
- Limba : Engleza
- Cuprins : Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
- Data Publicarii : 15 May 2006
- Editie : 5 Rev ed
- Format : Paperback
- Numar pagini : 432
- ISBN : 9780240808727