Electronic Media Management

Peter Pringle , Michael F. Starr

Editura: Focal Press
Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.
  • Limba : Engleza
  • Cuprins : Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index
  • Data Publicarii : 15 May 2006
  • Editie : 5 Rev ed
  • Format : Paperback
  • Numar pagini : 432
  • ISBN : 9780240808727
297.99 Lei
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