The End of Advertising as We Know It uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers will learn how advertising died, what killed it, and how to revive it for the better.
- Limba : Engleza
- Data Publicarii : 09 Jan 2004
- Format : Paperback
- Numar pagini : 256
- ISBN : 9780471429661