End of Advertising as We Know it

Sergio Zyman , Armin Brott

The End of Advertising as We Know It uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers will learn how advertising died, what killed it, and how to revive it for the better.
  • Limba : Engleza
  • Data Publicarii : 09 Jan 2004
  • Format : Paperback
  • Numar pagini : 256
  • ISBN : 9780471429661
78.99 Lei
Disponibilitate : La comanda

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