Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
- Limba : Engleza
- Data Publicarii : 20 Nov 2008
- Format : Paperback
- Numar pagini : 306
- ISBN : 9780750684484