Essence Competitive Strategy

David Faulkner , Cliff Bowman

Editura: Prentice Hall
  • Limba : Engleza
  • Cuprins : Introduction to Competitve Strategy.
    The Customer Mix.
    The Product Matrix.
    Environmental Analysis.
    The Future Strategic Choice.
    Joint developments and Acquisitions/
    Implementation Through Internal Development.
    Conclusion.
  • Data Publicarii : 1995
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 136
  • ISBN : 9780132914772
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