Essence Consumer Behaviour

Jim Blythe

A user-friendly, readable and concise introduction to the subject of consumer behaviour.
  • Limba : Engleza
  • Cuprins :
    1. The Importance of Understanding Consumer Behaviour.
    2. Motivation.
    3. Goals and Incentives.
    4. Uncertainty and Post-Purchase Dissonance.
    5. Personality and Self-Concept.
    6. Perception and Learning Attitudes.
    7. Peer and Reference Groups.
    8. New and Repeat Buying.
    9. High-Involvement Purchasing Behaviour.
    10. Segmentation.
    11. Buyer Behaviour in Services Markets.
    12. Buying and the Marketing Mix.
  • Data Publicarii : 1997
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 224
  • ISBN : 9780135731222
Rating:
321.99 Lei
Disponibilitate : 3-5 saptamani

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