Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups. Covers problem identification and definition/redefinition, idea creation, evaluation and implementation.
- Limba : Engleza
- Cuprins : Preface.
Creativity in Management.
Coping with Blocks to Creative Problem Solving.
Theories of Creativity.
Identifying the Problem.
Morphological Analysis and Related Techniques.
Brainstorming and its Variants.
Synectics and Related Approaches.
Miscellaneous Idea Generating Methods.
Computer Assisted Creativity.
- Data Publicarii : 1995
- Editie : 1
- Format : Paperback
- Numar pagini : 232
- ISBN : 9780133565362