Essence of Business Economics

David Parker , Joseph G. Nellis

Seeks to introduce students, managers and trainee managers to the esssence of business economics; to those concepts, theories and ideas which form the economist's tool kit.
  • Limba : Engleza
  • Cuprins :

    1. The Essence of Business Economics: An Overview
    2. The Analysis of Consumer Demand
    3. The Analysis of Production Costs
    4. The Competitive Environment
    5. Managerial Objectives of the Firm
    6. Understanding Pricing Strategies
    7. Investment Appraisal
    8. Understanding the Labour Market
    9. Government and Business
    10. Business and Economic Forecasting
    11. Business Economics: A Check List for Managers
    Appendix: Sources of Business Economics Data for Managers
    References for Further Reading

     

  • Data Publicarii : 1997
  • Editie : 2
  • Format : Paperback
  • Numar pagini : 240
  • ISBN : 9780135731307
Rating:
206.99 Lei
Disponibilitate : 3-5 saptamani

Acest titlu se tipareste la comanda si poate fi livrat in 3-5 saptamani.