Essentials of Corporate Communication

Charles J. Fombrun , Cees B.N Van Riel

Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.
  • Limba : Engleza
  • Data Publicarii : 28 Feb 2006
  • Editie : New ed
  • Format : Hardback
  • Numar pagini : 328
  • ISBN : 9780415328265
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285.99 Lei
Disponibilitate : 2-4 saptamani

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