Ethical Marketing and the New Consumer

Chris Arnold

"Do you know why someone who buys Fairtrade food drives a gas guzzling 4x4?" Empowered, informed and using the money in their pocket to make a point , not just a purchase , the consumer now, more than ever, calls the shots and brands are no longer in control. In his new book Chris Arnold considers this conundrum.
  • Limba : Engleza
  • Data Publicarii : 14 Aug 2009
  • Format : Hardback
  • Numar pagini : 288
  • ISBN : 9780470743027
112.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 4-6 saptamani