"Do you know why someone who buys Fairtrade food drives a gas guzzling 4x4?" Empowered, informed and using the money in their pocket to make a point , not just a purchase , the consumer now, more than ever, calls the shots and brands are no longer in control. In his new book Chris Arnold considers this conundrum.
- Limba : Engleza
- Data Publicarii : 14 Aug 2009
- Format : Hardback
- Numar pagini : 288
- ISBN : 9780470743027