Ethical Marketing Decisions

Gene R. Laczniak , Patrick E. Murphy

Editura: Prentice Hall
Designed to help foster ethically and socially responsible behavior in marketing.
  • Limba : Engleza
  • Cuprins : 1. Analyzing Marketing Ethics.
    2. Ethical Reasoning and Marketing Decisions.
    3. Ethics in Marketing Research.
    4. Product Management Ethics.
    5. Ethical Issues in Distribution, Retailing and Pricing.
    6. Ethical Concerns in Advertising.
    7. Personal Selling Ethics.
    8. International Marketing Ethics.
    9. The Ethics of Social, Professional, and Political Marketing.
    10. Implementing and Auditing Marketing Ethics.
  • Data Publicarii : 1993
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 304
  • ISBN : 9780205136278
Rating:
328.99 Lei
Disponibilitate : 3-5 saptamani

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