Excellent Public Relations and Effective Organizations

Grunig Larissa A. , Grunig James E. , Dozier David M.

This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies.
  • Limba : Engleza
  • Numar pagini : 672
  • ISBN : 9780805818185
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