Fashion Sales Promotion

Pamela M Phillips

Editura: Prentice Hall
Appropriate for introductory courses in Fashion Sales Promotion at both two and four year schools.In this Second Edition, Phillips - demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit together-all toward the ultimate goal of giving readers the ability to apply the skills they've learned.
  • Limba : Engleza
  • Cuprins :

     1. The Selling Game.


     2. Marketing.


     3. Retail Sales Promotion.


     4. The Advertising Department.


     5. Types of Retail Advertising.


     6. More About Co-Op Advertising.


     7. What is a Good Ad?


     8. The Buyer and the Ad.


     9. Newspapers: The Number-One Ad Medium.


    10. Broadcast Advertising: Radio.


    11. Broadcast Advertising: Television.


    12. Other Advertising Methods.


    13. Visual Merchandising: Another Dimension.


    14. Special Events.


    15. Publicity: A Different Drummer.


    16. The Last Link.


    Glossary.


    Bibliography.


    Index.
  • Data Publicarii : 1996
  • Editie : 2
  • Format : Paperback
  • Numar pagini : 225
  • ISBN : 9780133627992
Rating:
421.99 Lei
Disponibilitate : 3-5 saptamani

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