Appropriate for introductory courses in Fashion Sales Promotion at both two and four year schools.In this Second Edition, Phillips - demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit together-all toward the ultimate goal of giving readers the ability to apply the skills they've learned.
- Limba : Engleza
- Cuprins :
1. The Selling Game.
3. Retail Sales Promotion.
4. The Advertising Department.
5. Types of Retail Advertising.
6. More About Co-Op Advertising.
7. What is a Good Ad?
8. The Buyer and the Ad.
9. Newspapers: The Number-One Ad Medium.
10. Broadcast Advertising: Radio.
11. Broadcast Advertising: Television.
12. Other Advertising Methods.
13. Visual Merchandising: Another Dimension.
14. Special Events.
15. Publicity: A Different Drummer.
16. The Last Link.
- Data Publicarii : 1996
- Editie : 2
- Format : Paperback
- Numar pagini : 225
- ISBN : 9780133627992