If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch.
- Limba : Engleza
- Data Publicarii : 14 Dec 2004
- Format : Hardback
- Numar pagini : 208
- ISBN : 9780787971540