Organised around the core marketing activities of marketing for acquisition and marketing for retention, this title features case studies and vignettes representing Asia-Pacific, Europe and the US. It focuses on both B2B and B2C marketing. It covers the fundamentals of: financial services strategy, customer acquisition, and customer development.
- Limba : Engleza
- Data Publicarii : 03 Oct 2006
- Format : Paperback
- Numar pagini : 416
- ISBN : 9780750669979