Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.
- Limba : Engleza
- Data Publicarii : 02 Dec 2005
- Format : Hardback
- Numar pagini : 282
- ISBN : 9780762312092