Football Brands

Sue Bridgewater

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
  • Limba : Engleza
  • Data Publicarii : 29 Apr 2010
  • Format : Hardback
  • Numar pagini : 204
  • ISBN : 9780230232532
Rating:
216.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani