William J Abernathy, a professor at the Harvard Business School when he died in 1984, was a pioneering figure in the study of how the innovation process unfolds. This book presents some of his early papers representing breakthroughs in thinking about innovation that spurred many of the ideas central to the study of the topic today.
- Limba : Engleza
- Data Publicarii : 29 Feb 2012
- Format : Hardback
- Numar pagini : 300
- ISBN : 9789812790514