From Brand Vision to Brand Evaluation

Leslie de Chernatony

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.
  • Limba : Engleza
  • Data Publicarii : 18 Mar 2010
  • Editie : 3 Rev ed
  • Format : Paperback
  • Numar pagini : 392
  • ISBN : 9781856177733
278.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 2-4 saptamani