Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.
- Limba : Engleza
- Data Publicarii : 04 Apr 2008
- Format : Hardback
- Numar pagini : 364
- ISBN : 9780470026687