Game-Based Marketing

Gabe Zichermann , Joselin Linder

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.
  • Limba : Engleza
  • Data Publicarii : 16 Apr 2010
  • Format : Hardback
  • Numar pagini : 240
  • ISBN : 9780470562239
Rating:
112.99 Lei
Disponibilitate : La comanda

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