Game-Based Marketing

Gabe Zichermann , Joselin Linder

Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.
  • Limba : Engleza
  • Data Publicarii : 16 Apr 2010
  • Format : Hardback
  • Numar pagini : 240
  • ISBN : 9780470562239
112.99 Lei
Disponibilitate : La comanda

Stocul este limitat la furnizorii nostri. Disponibilitatea si termenul de livrare va vor fi comunicate telefonic in maxim 48 de ore. Puteti anula comanda in cazul in care informatiile furnizate nu va sunt convenabile.