Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.
- Limba : Engleza
- Data Publicarii : 16 Apr 2010
- Format : Hardback
- Numar pagini : 240
- ISBN : 9780470562239