Global Marketing Management

Kristiaan Helsen , Masaaki Kotabe

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral.
  • Limba : Engleza
  • Data Publicarii : 11 May 2010
  • Editie : 5 I.S.ed
  • Format : Paperback
  • Numar pagini : 744
  • ISBN : 9780470505748
943.99 Lei
Disponibilitate : La comanda

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