Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand, this book reviews the management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.
- Limba : Engleza
- Data Publicarii : 28 Sep 2006
- Format : Hardback
- Numar pagini : 304
- ISBN : 9781845931704