A guide on how to set up your own complementary health care practice. This book covers every aspect of starting up a new practice, taking into account the range of practice requirements. It covers the legal requirements, detailed and precise financial calculations and the mechanics of how the therapist goes about making their vision a reality.
- Limba : Engleza
- Cuprins : Part I Initial Preparation 1 Where do I start? Brainstorming 2 How do you decide on the type of practice you want? 3 Ways of trading 4 The mechanics of putting the practice together - location, location, location 5 Dealing with professionals in the start up and running of your practice 6 Insurance 7 Contracts 8 Legislation Part II Marketing 9 Marketing introduction 10 Market research 11 Analysing marketing information and preparing it for use 12 Introduction to advertising and public relations 13 Advertising and promotion 14 Public relations Part III Financial Matters 15 Finance introduction 16 Financial considerations for your business plan 17 Putting a business plan together 18 Raising finance Patr IV Procedure 19 Clinic procedure 20 Working with the conventional medical profession 21 Strategies for coping with the demands on you while you are developing your clinic 22 How to deal with money matters now your clinic is open 23 What about the future? Index
- Data Publicarii : 17 Nov 2006
- Format : Paperback
- Numar pagini : 304
- ISBN : 9780443103094