There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.
- Limba : Engleza
- Data Publicarii : 13 Apr 2007
- Format : Hardback
- Numar pagini : 384
- ISBN : 9780470060797