How to Brand Nations, Cities and Destinations

Teemu Moilanen , Seppo K. Rainisto

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
  • Limba : Engleza
  • Data Publicarii : 15 Dec 2008
  • Format : Hardback
  • Numar pagini : 211
  • ISBN : 9780230220928
Rating:
229.99 Lei
Disponibilitate : La comanda

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