Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
- Limba : Engleza
- Data Publicarii : 15 Dec 2008
- Format : Hardback
- Numar pagini : 211
- ISBN : 9780230220928