Chronicles the work of six staff members of "The Economist", who were given GBP 100,000 and six months to come up with 'the next big thing' that the company should do. This title unravels the issues and dilemmas that "The Economist"'s innovation team faced. It suggests ways of approaching thorny problems.
- Limba : Engleza
- Data Publicarii : 21 Oct 2008
- Format : Paperback
- Numar pagini : 232
- ISBN : 9780955008160