International Brand Valuation Manual

Gabriella Salinas

A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.
  • Limba : Engleza
  • Data Publicarii : 14 Aug 2009
  • Format : Hardback
  • Numar pagini : 448
  • ISBN : 9780470740316
Rating:
298.99 Lei
Disponibilitate : La comanda

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