International Business Strategy

David Williams , John R. Ellis

Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified.
  • Limba : Engleza
  • Cuprins : PART I STRATEGY, PROCESS AND PERFORMANCE
     
    1. Corporate, Business and Functional Strategies
    2. The Internationalisation Process
     
    PART II INTERNATIONAL STRATEGIC ANALYSIS
     
    3. External Triggers to The Internationalisation Process
    4. International Triggers to The Internationalisation Process
     
    PART III INTERNATIONAL BUSINESS DEVELOPMENT
     
    5. Restricted National Market Scope
    6. International Market Entry and Development
    7. International Regional Strategies
    8. Worldwide Competitors
  • Data Publicarii : 1995
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 384
  • ISBN : 9780273607120
Rating:
424.99 Lei
Disponibilitate : 3-5 saptamani

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